L oreal because i am worth it

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Ilon Specht was a copywriter with McCann Erickson back in 1973.Cookies and related technology are used for advertising.Fortunately, she worked on the L’Oréal account.Rosy Tone Fragrance Free Face Moisturizer Shop Now REVITALIFT DERM INTENSIVES 1.To learn more, visit AdChoices and our Privacy Policy.Specht was just 23 years old when she broke new ground with an ad that was strictly from a woman’s point of view.So much so that it was the subject of a 1999 New Yorker article entitled True Colors by Malcolm Gladwell.For the first time, the message was all about what the woman thought.She was thought of as original, unconventional, creative and independent.5% Pure Hyaluronic Acid Serum Shop Now.It famously ended with the signature phrase: Because I’m Worth It.It was about her self-confidence, her decision, her style. EN SAVOIR PLUS >>>

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• Because I'm Worth It - How L'Oreal's logo was coined
• Because You're Worth It | Know Your Meme
• L'Oreal Slogan Must Prove Worth Anew - WSJ

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I thought, it?s not about men, it?s about ourselves.It wasn't just boardroom sexism that Specht was up against, either: Despite the progressively feminist social scene, there was plenty of contradictory messaging in mainstream advertisements, particularly in beauty.What's worth to me is the way my hair feels.The year was 1973, and the concept came from an advertising agency on Third Avenue in New York City, from the mind of a 23-year-old copywriter named Ilon Specht.Actually, I don't mind spending more for L'Oreal.Outside, feminists were marching in the streets with picket signs, demanding equal rights, equal pay, and equal ownership over their bodies.Her message was one of the ways in which women reclaimed themselves, their identities, and their ability to make choices about their appearance.We were told not to have sex, not to do anything that toed the line, to be good girls.L'Oreal eventually wanted a piece of that pie, but their approach needed to be markedly different.One of L'Oreal's main competitors, Clairol, was initially the only at-home coloring kit on the market, and had singlehandedly brought hair dye (once thought to be the symbol of the bad girl) into the mainstream.

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While the words "Because I'm worth it" are instantly recognizable, they flared from an unexpected place:?.You wouldn't think a box of hair dye would have much to do with women's liberation, but the origin of L'Oreal's slogan was feminist as hell

Because I'm Worth It - How L'Oreal's logo was coined

If you continue browsing, we assume that you consent to our use of cookies.Because I’m Worth It Ilon Specht,?McCann Erickson.While some of us today may balk at the idea of a cosmetics company representing feminism, the resulting L’Oréal ads were apparently revolutionary at the time for featuring a woman speaking for herself (the Clairol ads of the early 70s, for example, featured silent women with a male voiceover).Cunningly manipulative, the line reflects the self-absorption of those times, when it appeared that all we needed to do to be happy was buy more stuff.More information can be found in our Cookies Policy and Privacy Policy About L'Oréal Paris.

Because You're Worth It | Know Your Meme

Woman: Oh, wow! Man: They said it was real expensive, but I made reservations two months in advance, because you're worth it.Know Your Meme is an advertising supported site and we noticed that you're using an ad-blocking solution.It got a four-star rating in Food Map magazine.Creative Forum Games Just For Fun Riff-Raff Memeory Lane Maintenance Report Problems Announcements Suggest Ideas All Editorials Interviews In the Media White Papers Episode Notes Behind the Scenes Meme Review Collections Poll All Episodes The Meme Store.No thanks, take me back to the meme zone.The slogan and its accompanying hair-swinging gesture has become the subject of parody.Later instances would include the logo transposed onto the image in the fashion of a photoshop meme L'Oreal's.

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L'Oreal Slogan Must Prove Worth Anew - WSJ

L'Oreal Paris, part of parent company L'Oreal SA, celebrated the slogan with a birthday bash in Paris Monday, and celebrities such as Jane Fonda, China's Fan Bingbing and Freida Pinto attended.Now, it's trying to weather a digital one.Jenkins Andy Kessler William McGurn Walter Russell Mead Peggy Noonan Mary Anastasia O'Grady Jason Riley Joseph Sternberg Kimberley A.The French cosmetics brand has surfed on its slogan, tweaking its pronouns and its glamorous spokesmodels as it went, yet clinging to its self-esteem-boosting message How L'Oreal's logo was coined.
 

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L’Oreal continues to make its worth known among the global film industry with not only a strong media presence at the Festival de Cannes, but also through it’s 25 a-list spokespeople.Jane Fonda, Aimee Mullins, Ines de la Fressange, Fan Bingbing and Freida Pinto celebrate with the brand?s execs at the Place Vendome on Monday, Nov.Women weren’t used to feeling like we were worth it.The Hollywood Reporter, LLC is a subsidiary of Prometheus Global Media, LLC.Current faces of the brand include musicians Beyoncé Knowles, Jennifer Lopez and Gwen Stefani, actresses Eva Longoria, Milla Jovovich, Andie MacDowell, Laetitia Casta and Rachel Weisz plus beauty icons Claudia Schiffer and Ines de la Fressange.Even though I was successful and famous, I did not feel like I was worth it,” Fonda said, adding: “All of us have been changed because we’ve been able to say those words thanks to L’Oreal.The actress currently stars in Jean-Jacques Annaud ’s Black Gold that hits French theaters next week. 14.Fonda’s fellow brand ambassadors Aimée Mullins, Ines de la Fressange, Fan Bingbing and Freida Pinto joined L’Oreal top execs to toast the timeless catchphrase at a luxe soiree at the Hotel d’Evreux at the Place Vendome.

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14.Jane Fonda, Aimee Mullins, Ines de la Fressange, Fan Bingbing and Freida Pinto celebrate with the brand?s execs at the Place Vendome on Monday, Nov

L'Oreal's Because I'm Worth It tagline is actually 40 years old, having first been coined in the early 1970s, although in a subtly different form..

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When L'Oreal Paris's trademark slogan "Because I'm worth it" was coined 40 years ago, it captured a feminist revolution. Now, it's trying to weather a digital one.